Recommerce market leader
with a strong purpose

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Purpose

We make circular living accessible to all, one transaction at a time.
An earth icon

Vision

We are the category authority, leading by example on sustainability, and defining the standards of the category.

rebuy's business model
Pioneer of the circular economy

sourcing

Sourcing

  • Customer selects product to be sold on rebuy website/app
  • Customer receives price offer based on own assessment of functional & optical condition
  • Customer sends in product with free downloadable shipping label
operation

Operations

  • All personal data is wiped off, the product is cleaned and tested for functional & optical condition
  • Product is repaired
    (if needed)
  • Customer receives money
sales

sales

  • Product is moved to Rebuy inventory
  • Product is available on rebuy website/app
  • Customer purchases product and receives
    3 years warranty
enabler

Enabler

  • State of the art pricing based on machine learning
  • Proprietary tech infrastructure mostly developed in-house
  • High level of automation from operations to performance marketing
Automated graded

Automated grading

Expertise in grading pre-owned devices: efficient and automated grading capabilities.
Data wiping

DatA-Wiping

Data-wiping and formatting done in-house (third party certified).
A clean icon

Cleaning

Devices are cleaned and packaged using rebuy packaging.
Repair

Repair (if needed)

Quality check, functionality guarantee and 36 months warranty.
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What distinguishes us?

Strong brand

Recommerce brand with highest awareness in Germany after Amazon and ebay.

Proprietary sourcing channel

Almost all products are purchased through the rebuy website and app.

Scalable and highly-automated operations

Three state-of-the-art operations centers set up for further growth.

Automated Pricing

Balance between sourcing and sales achieved by sophisticated pricing algorithm, based on machine learning.

Proprietary sales channel

The vast majority of all electronic items are sold through the rebuy website and app.

Best-in-class customer experience

Setting the industry standard with an NPS of ~70.

rebuy's differentiation

customer experienceproduct qualityMargin levelESG / circularitycapital requirements
C2B2C
(REBUY)
+
+
+
+
-
C2C MARKETPLACE
‍(E.G. EBAY)
-
-
-
+++
B2C MARKETPLACE
(E.G. BACK MARKET)
++

rebuy's categories

Consumer electronics

mobiles
Smartphones
tablet & e-books reader
Tablets & eBook Reader
consoles
Video consoles
notebooks
Macbooks
camera
Cameras &
accessories
wearable
Wearables
hifi & audio
Audio & HiFi
Mac mini

Media

books
Books
games
Video games
movies
Movies
music
Music

rebuy in numbers

Business facts & figures

>

215

m

EUR revenue in 2023
DOUBLE
DIGIT
GROWTH

Proven and profitable business model

since 2019
70
hPS
Top 5%
in tech

>

10

m

items sold in 2023
70
hPS
Top 5%
in tech

>

3

m

happy customers in 2023
70
NPS
Top 5%
in tech

+

6

international markets
Top 5%
in tech

TOP 5%

tech employer
Top 5% NPS

Sustainable engagement

>200

t

Electronic resources
recovered
70
hPS
Top 5%
in tech

35

k

trees saved in 2023
70
hPS
Top 5%
in tech

>

90

%

of Co2 emissions
saved vs. new
70
hPS
Top 5%
in tech
How rebuy works?

Sustainability is only possible if many people believe that they can act as one.

At rebuy, it’s our job to help people do just that. We make shopping sustainably easier than ever before: by making it come right to your door!

Find your sustainability teammate.

You, someone special, and rebuy—together, we give devices a second chance. It’s just that simple.

rebuy's development

2004

Foundation

2009

Category expansion to consumer electronics

Renaming from “trade a game” to “rebuy”

2017

Entry of Evoco as new lead shareholder and consolidation of shareholder structure

Establishment of high-profile board

2018

Establishment of experienced management team

Last injection of equity capital to kick-off profitable growth strategy

2020

Opening of Europe’s most advanced grading centre for smartphones

Introduction of fully automated smartphone grading

2021

Execution of first add-on acquisition

Rebranding and brand push

2022

Significant improvements in customer experience

Professionalisation across all major areas

2024+

Further expansion of market leadership in Germany

Expansion into new geographies and categories

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rebuy in the press

FAZ
Rebuy CEO Philipp Gattner: "Less and less inhibitions to buy used".
2.9.2023
Read more
Spiegel
Throwaway society is just ending
4.8.2023
Read more
ZDF
Repair instead of throwing away
10.2.2023
View spot
Handelsblatt
Used smartphones become a big seller
3.8.2023
Read more
WiWo
Rebuy CEO Philipp Gattner: The consequence of inflation: Germans now prefer to buy second-hand rather than new
8.9.2022
Read more
Capital
"You can already get several hundred Euros for an iPhone 12"
10.13.2023
Read more
Tagesspiegel
Robots test iPhones: Berlin-based company Rebuy wants to make used electronics trendy
5.9.2023
Read more
Berliner Zeitung
New start instead of cancelling: How a Berlin company earns money with climate protection
7.7.2022
Read more
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rebuy's governance
Management team

Dr. Philipp Gattner
Chief Executive Officer
LinkedIn Profile
Thomas Loock
Chief Financial Officer
LinkedIn Profile
Marcel Erian
Chief Operating Officer
LinkedIn Profile
Daniel Freudenberger
Chief Technology Officer
LinkedIn Profile
Philipp Singer
Chief Commercial Officer
LinkedIn Profile
Janina Cußmann
Chief People Officer
LinkedIn Profile
Andy Wilson
Chief Marketing Officer
LinkedIn Profile
Dr. Philipp Gattner
Chief Executive Officer
LinkedIn Profile
Thomas Loock
Chief Financial Officer
LinkedIn Profile
Marcel Erian
Chief Operating Officer
LinkedIn Profile
Daniel Freudenberger
Chief Technology Officer
LinkedIn Profile
Philipp Singer
Chief Commercial Officer
LinkedIn Profile
Janina Cußmann
Chief People Officer
LinkedIn Profile
Andy Wilson
Chief Marketing Officer
LinkedIn Profile
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Board of directors

Michel Galeazzi
Chairman of the board
LinkedIn Profile
Dr. Jens-Uwe Intat
Board Member
LinkedIn Profile
Christian Lorenzen
Board Member
LinkedIn Profile
John Hatch
Board Member
LinkedIn Profile
Dr. Peter Waller
Board Member
LinkedIn Profile

Shareholder structure

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 reBuy reCommerce GmbH. Sell ​​used - buy used. All rights reserved.
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